The design of the Air Jordan III was totally different from the Jordan I and Jordan II. It was the first pair of Jordan shoes that showed a visible air sole. The designer behind this innovation was Tinker Hatfield who designed every Air Jordan model up to the 15th and has recently returned to design the Jordan XX. - -This was also the very first Air Jordan to feature the Jumpman logo instead of the Wings logo on the first two Jordan shoes. - -While the Jordan III might be one of the most popular Air Jordans ever, it was nonetheless highly unpopular when retroed in 1994. -